Dash AI Digital Studio
ES Open for new work · UAE 00:00
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06 Under the hood

Here's how Dash is built,
for anyone who wants to check.

Eight agents and a senior team run this studio. Watch them work, then see the six checkpoints every agent passes before a customer meets it.

Marketing
Operations
People
Development
Creative
Music
Video
Guardrails
Tap a robot
Robot file

Tap any robot.

See what it does, what it runs on, and who checks its work.

How it is built Six checkpoints

Every agent we build passes six checkpoints.

The robots above pass them, and so does every agent we ship. Tap a checkpoint to see what happens there.

01 / Ground

It's boring on purpose.

  • UAE and Gulf cloud regions, when your data can't leave
  • One database for records and search
  • A trace on every model call, so we can replay what happened
  • A repo you own from day one
In-region cloudPostgresDockerGitHub
02 / Context

Most "the AI is wrong" problems are search problems.

  • Keyword and meaning search together, then reranked
  • Every answer points at the passage it came from
  • Documents split along their own headings and sections
  • Works in Arabic and mixed-language documents too
Hybrid searchpgvectorRerankers
03 / Model

We pick the model per task, test it on your data, and can swap it in a day.

  • A frontier model for reasoning, a small fast one for routine
  • One interface for any provider, so swapping is a config change
  • Cost and speed limits written in code
  • Open models in-region when data can't leave
ClaudeGPTGeminiOpen weights
04 / Agent

The model proposes. The workflow decides.

  • Typed tools with the least access they need
  • Every step retries, times out, and falls back safely
  • Prompts versioned and reviewed like code
  • Answers checked before anything acts on them
Claude CodeCodexMCPTypeScriptPython
05 / Tests

Hundreds of test cases run in every language, on every release.

  • A test set per product, written before the feature
  • It runs on every change, and a drop blocks the release
  • Red-teamed for tricks and leaks, in every language you ship
  • Privacy rules written as tested code
Test runnerGolden setsRed-team suitesCI
06 / Human

Anything that can't be undone waits for a tap.

  • One named owner on our side, one on yours
  • Money, records, and messages wait for approval
  • A creative director always picks the option
  • We read the numbers together, every week
Approval inboxSlack, TeamsFigma
The numbers Every release

You see six numbers every release.

They fit on one page. If a vendor can't show you these for their AI, ask why.

01Tests passedevery language you ship in

The number that decides if we ship.

02Handed to a personper hundred tasks

Falling is good. Zero is suspicious.

03Cost per taskin fils

Budgets are enforced in code.

04Slowest answersthe one in twenty

We track the slow ones, because those are what people remember.

05Problems caughtbefore release

A high number means the tests work.

06People using itevery week

The only number the board cares about.

The lines are illustrations. Your sheet has your numbers.

AI-native What we mean

Everyone says it. Here's our test.

There are seven lines here. If one stops being true, we take the word off this website.

  1. 01We use it ourselves, every day.
  2. 02We test before we promise.
  3. 03Prompts are code.
  4. 04The model proposes. The workflow decides.
  5. 05People hold the final button.
  6. 06Every language works from the first screen.
  7. 07You can swap the model and keep the product.
House rules

The robots live by four rules.

Humans decide.

Agents do the repeatable. People do the judgement.

Everything is logged.

If it isn't in the log, it didn't happen.

Every language starts on the first screen.

We never translate at the end.

Real beats perfect.

Something that works today beats a perfect plan for next year.

Next NotesWhat's possible, written down from real projects.