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Notes What's possible, written down

Notes on
what's possible.

These notes cover what AI can do for clinics, shops, fleets and teams, written down from real projects. They're short and plain, and useful the same day.

  1. 2 min

    Get your business AI-ready. The two-minute checklist.

    AI assistants now look up businesses, answer questions about them, and in the US they even phone them. They only know what you tell them. Here is how to tell them the truth.

    Read the note
  2. 3 min

    Where to start with AI. The checklist we use with small businesses.

    Here are four steps, in order, the same ones we use with restaurants and clinics. None of them is a chatbot nobody talks to.

    Read the note
  3. 4 min

    Ten days to a working build. The actual calendar.

    People ask how we get to something real in ten days. Here is the calendar, day by day, including the boring bit we never skip.

    Read the note
  4. 3 min

    Why most AI pilots die in month three.

    The model is almost never the reason. It's one of three things every time, and each one has a fix.

    Read the note
  5. 3 min

    Arabic changes the product.

    Building in English and adding Arabic at the end doesn't work, because Arabic changes the product itself.

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  6. 2 min

    The deck gets the yes. The build earns the trust.

    We love a good deck. We make them. But a deck cannot be tested by your customer service team on a Tuesday afternoon.

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New notes land on Instagram first, then here in full.

Next Start a projectTell us what's not working. We reply with a first move: what could exist, a scope, a price and a date.